Market Intelligence
Before moving into a new market — or expanding into an existing one — you must arm yourself with in-depth knowledge so you can jump straight into the fast lane and avoid detours.
Our AI-powered intelligence gives you sophisticated insights, including:
What is the opportunity size?
Who are the best partners to help your company succeed?
Who are your competitors and how are you better?
OVERVIEW
bizcise Cybersecurity Report
Every quarter, bizcise analyzes partner websites to identify those who best promoted vendors and services in various markets. Our quarterly Cybersecurity Report identifies which vendors are being promoted by partners, as well as the keyword traffic these partners capture from related searches. The report tracks 10,000 partners globally.
We look at the differentiation quarter by quarter to see which service offerings are seeing more demand and which are seeing less, and which partners are leading the pack in terms of promotion and capture of search traffic.
Top 5 Vendors Promoted by Partners *
-
1- Fortinet
-
2- Sophos
-
3- InfoSec
-
4- Splunk
-
5- Palo Alto
*Microsoft, AWS and Google excluded.
Top 5 Vendors searched by Partners at Partner web sites *
-
1 - Crowd Strike
-
2- Fortinet
-
3- Splunk
-
4- InfoSec
-
5 - McAfee
*Microsoft, AWS and Google excluded.
How Does bizcise Help Vendors?
Cybersecurity vendors use bizcise to understand how their competitors engage with partners and the services they offer. We also provide insight into customer intent across partners, and which partners you might be best to recruit based on performance.
How Does bizcise Help Partners?
Partners use bizcise to understand customer demand for cybersecurity vendors and services so they can focus their efforts and capture the most traffic for the best vendors.
Example
bizcise Cybersecurity Report
The following cybersecurity keywords were promoted by partners in Q3 of 2024. However, partners only managed to capture a fraction of the traffic from those keywords. The takeaway is that partners need to increase their SEO efforts to capture traffic for these keywords.
% of Partners Promoting Keyword
% of Partners Promoting Keyword
Where Businesses Go to Grow
bizcise gives you everything you need to evaluate new markets and partners and create the very best channel strategy for your company to maximize growth.
To see more data from our cybersecurity report and learn how bizcise can help you succeed, just and schedule a demo today.
